|Brief Description: The Fashion Almanac is a 100-page printed fashion magazine|
Editor in Chief: Laura Bradley
By-line: A Graphic and Textual Exploration of the Fashion World
Cover price: £5.00
Frequency: Bi-annual (late February/late September)
almanac n. A reference book, usually annual, composed of various lists, tables, and often brief articles relating to a particular field or many general fields.
For centuries, almanacs have continued to cater for a wealth of fields including agriculture, astronomy, economics, health, religion, science, technology and transportation. An increasingly popular genre of publishing, these comprehensive compilations have continued to inform and/or entertain individuals. However, there is one prominent cultural field that has long been overlooked by the almanac. It is here, for the first time in the history of publishing, that the almanac centres on the world of fashion, taking its form as a magazine rather than the conventional book. The Fashion Almanac is a magazine in its purest sense, employing a conventional structure based around the components intrinsic to all women’s magazines. Careful never to stray from its original reference point, the approach and execution of each of these elements is always inspired by methods used by the traditional almanac.
Fashion is the ideal candidate for the almanac framework - its complex, multi-faceted formation and ever-evolving nature provides a rich source of inspiration and subject matter for content. Its sartorial subject matter is so explicitly ideal, it is astounding fashion has never before been subjected to this specific treatment. There are many ways in which fashion could have been incorporated into an almanac, the most obvious being to compile an exhaustive compendium of chronological data and definition of garments. Instead, The Fashion Almanac’s mission is to offer a selective, informative, and entertaining analysis of the fashion world, in all its complexity. In particular, our curiosity is piqued by the achievements of the fashion season, the specific structures and trade nomenclature that makes the industry tick and crucially, the creative insiders that help to drive fashion forward.
The inaugural issue, for Spring/Summer 2008, presents a fascinating assortment of objects, personalities, details and informative anecdotes. In true almanac style, diagrams and lists are employed to bring order and clarity, conveying diverse information spanning the key elements of this season’s collections, the pronunciation of designer names, favourite adverts and fashion moments and a chronology of Nick Knight’s assistants. Fashion ‘objects’, including a Marios Schwab dress, a FLorian necklace and Jason Evans’ intriguing selection of wooden cooking utensils, are given special consideration. The issue also features four inspirational women – each of them powerful tastemakers, shaping fashion from varying intersecting points of the industry. The enthralling subject of fragrance features heavily, in an in-depth profile of the New York perfumer, Le Labo and in a revelatory field guide depicting the ‘scents of choice’ of both male and female industry luminaries.